How to Choose the Best Google Ads Agency?
> Google Ads allows you pay for ads to get top positions on your targeted search terms on Google search results pages. It’s not right necessarily for every business but for some businesses it’s proved invaluable.
This article helps to you to understand how to choose the best Google ads agency.
> Choose a Google Ads agency that will assess if Google Ads is right for me
First you need to understand the kinds of traffic Google Ads could direct to your website.
Are there search terms out there that would direct the right targeted audience to your site and is the likely cost per click going to generate a return?
And then you need to understand how many times they search a month to see if the monthly search volume is significant enough to go for.
And then lastly you need to look if you could get unpaid top rankings through Search Engine Optimisation relatively easily, because if you can this no doubt be a cheaper and cost-effective way of getting the traffic than paying for Google Ads.
I can help you answer these preliminary questions for choosing the right Google Adwords Agency.
> Choose a Google Ads agency will then do a trial to test if the numbers work
If you fit these three requirements, then I’d suggest a trial.
The amazing thing with Google Ads is that it is simple to use and cheap to start up a trial. You’d probably need to set aside around £300 for the set-up fees the initial trial, and £150 to buy enough clicks to see if it is likely to work for you.
Once the ads go live, they show up on Google within 15 minutes and within a week or two after setting up you’ll know if the campaign is delivering a return.
It’s fast and relatively low cost to test.
> What key tips would I give for selecting a Google Ads agency?
Always start with a trial
Don’t be persuaded to sign any long-term contracts until you seen initial results, and even then only commit initially to a 6 month term.
Understand that the Ads can need continually reviewing and testing to improve results
Agree with your agency their inputs and expected outputs/targets
> Which businesses is Google Ads best suited to?
The answer is there is no one type. You might find that your particular niche the ads work better than you’d think.I work with B2B companies, and generally, their margins are bigger, and order values are higher, so just one sale a month, especially when choosing the right Google Ads agency, could give them a good return on their advertising spend. To find out if Google ads is right for your business it is best to trial and test.
> How £5k spend on Google Ads, generate over £250k of sales and £100k of gross profit.
This was a project where I set up test Google Ads campaign with a test website quickly to see if we could get leads in for a business idea before buying containers of stock from China. The results were phenomenal.
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> Is a Google Ads agency worth it?
Absolutely. Google Ads are worth it because they provide a cost-effective way for businesses of all sizes to reach a virtually unlimited, targeted audience. They're extremely flexible and you can start, stop, pause, or even adjust your bids at any time.
> How much does Google Ads charge per 1,000 views?
Roughly $0.2 – $2.5 per 1,000 views. Although it depends on many factors including the content of your site, location of your users, time on site and device breakdown
> Is Google Ads better than SEO?
SEO strategies can take weeks or months to yield real results, while Google Ads can deliver near-instantaneous bursts of traffic. Google Ads as a marketing tool can be turned on and off at will, while SEO delivers consistent organic results over the long term.
> Is Google Ads really profitable?
In my opinion while it can be highly profitable when used correctly, it's not a guaranteed success for all businesses. Success with Google Ads requires careful planning, constant monitoring, and the willingness to adapt. In the right hands, Google Ads can be a powerful tool for achieving your marketing and business goals.